Home Business Development > Integrity Tool Co. Logo

Integrity Tool Company’s logo was a super fun project as it presented me with some new challenges that made it a fun design job to conquer!

As always, my goal in creating is to design a logo that will not only express what the company does and wants to present to the world, but that is also a brand that will look cool and be eye catchy for years to come!  Thus the design work began.  Integrity Tool Company is a company that is run by my Father-In-Law. He installs automotive lifts of pretty much any size or shape to hoist up virtually any kind of automotive device.

With the thought of automotive lifts in my mind I started to sketch on my much beloved BAMBOO Tablet some ideas of how I could express what the business is through a logo.  After many crazy ideas that just didn’t look right I finally stumbled upon the idea of a 3D looking lift in the shape of the letter “t”. Also, putting a big round ball on top of the far left post to look like the the letter “i”, while also looking like something the hoist is lifting up.  A bit of the challenge to this logo was to create a 3D perspective and adding the company name.

All in all I have to say that this was a super cool logo design project! I think that it made my clients happy (always good to have happy in-laws), and I finished off the project TOTALLY loving it!  Will be posting an update soon when the NEW website for Integrity Tool Company is launched!

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    Elizabeth Sell

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